Privacy policy
How we handle your data
Last updated 13 October 2026
Black Fig AI provides a WhatsApp guest concierge for short-term rentals. This page explains what personal data is involved, why, and what your rights are. It covers two groups of people: visitors to this website, and guests who message a concierge.
Who we are
Black Fig AI is the controller of personal data collected through this website. For guest conversations, the property manager or host whose rental you are staying in decides why your data is used and is the controller; Black Fig AI acts as their processor and handles the data only on their instructions.
You can reach us at [email protected].
This website
- No tracking. We do not use cookies, analytics, advertising pixels or any third-party scripts on this site. Fonts are hosted on our own domain, so your browser does not contact a font provider.
- Hosting logs. Our hosting provider, Cloudflare, processes technical data such as your IP address, browser type and the pages requested in order to deliver the site and keep it secure. This is based on our legitimate interest in running a secure website.
- If you email us. We use your email address and message to reply to you and to arrange a pilot if you ask for one. This is based on our legitimate interest in answering enquiries and, where you ask for a pilot, on taking steps at your request before entering into an agreement. We keep correspondence only for as long as it is useful for that purpose.
Guests using the concierge
If you scanned a QR code at a rental and started a WhatsApp chat, you are talking to an AI assistant, not a person. Here is what that involves.
What we process
- The messages, photos and voice notes you send in the chat.
- Your WhatsApp phone number and profile name, which WhatsApp provides to us.
- The rental you are staying in, so the concierge can answer questions about it and pass on requests to your host.
Please do not share sensitive information in the chat, such as health details or payment card numbers. The concierge does not need them.
Why we process it
- To answer your questions about the stay and the local area.
- To pass on requests and urgent problems to your host so they can be dealt with.
- To keep the service secure, prevent misuse and fix faults.
The legal basis is the legitimate interest of your host and of Black Fig AI in providing a helpful, safe guest service. The concierge only offers extras and passes on requests. It never confirms anything that costs money or makes a decision with legal or similarly significant effect on you.
How long we keep it
Conversations are deleted after check-out, and alerts sent to your host are deleted after 30 days. We measure how the service performs with anonymous counts rather than by keeping guest chats. If you want your chat deleted sooner, ask your host or write to us.
Your rights
Under the GDPR and the UK GDPR you can ask to access your data, correct it, delete it, restrict or object to how it is used, and receive a copy in a portable format. For guest chats, you can make the request to your host or to us and we will pass it on and help them respond.
If you are unhappy with how your data is handled, you can complain to your local data protection authority. In the EU that is the authority in the country where you live or work; in the UK it is the Information Commissioner's Office.
Contact
Questions, requests or deletion: [email protected]. We may update this policy as the service develops; the date at the top shows when it last changed.